Sensual Extensions — Memorial Day 20% Off Campaign Suite

Meta Ad Designs

Email Campaign

SMS Messages

Implementation

Ad 1: "This Weekend Only" — Urgency / Product Hero

Format: 1:1 Feed · Objective: Sales/Traffic

Primary Text

Memorial Day Weekend Sale — 20% off everything.

Real hair. Real confidence. No filler, no gimmicks.

Whether you're upgrading your look for summer or finally trying what you've been researching — this is the weekend.

Use code MEMORIAL20 at checkout.
Ships discreet. Always.

Headline

20% Off — This Weekend Only

Description

Premium extensions. Discreet shipping. Code: MEMORIAL20

Memorial Day Sale — Save 20% Your Best Summer Starts Here

Ad 2: "Summer Confidence" — Lifestyle / Emotional

Format: 1:1 Feed · Objective: Traffic/Engagement

Primary Text

Summer is when confidence shows.

Our most popular extensions and accessories are 20% off through Memorial Day weekend.

Thousands of men have upgraded their confidence with Sensual Extensions — rated 4.8 stars across 2,000+ reviews.

Code: MEMORIAL20
Free discreet shipping on orders $75+

Headline

Confidence Looks Good on You

Description

20% off sitewide. Rated 4.8 stars. Ships discreet.

Start Summer Right — 20% Off What 2,000+ Men Already Know

Ad 3: "Limited Window" — Urgency / Stories

Format: 9:16 Stories/Reels · Objective: Sales

Primary Text

Memorial Day deal ends Monday.

20% off every extension, sleeve, and accessory in the store. No minimum. No tricks.

This is our biggest sale since Valentine's Day — and it won't come back until Black Friday.

MEMORIAL20 at checkout. Go.

Headline

Ends Monday — 20% Off Everything

Description

Biggest sale since V-Day. Code: MEMORIAL20

Don't Wait Until Black Friday 20% Off — Clock Is Ticking

Email Option A: Value-Forward

Angle: Direct savings + product quality · Send: May 19 (Mon), 10 AM

Subject Line A

Memorial Day Sale: 20% Off Everything

Subject Line B (A/B test)

Your 20% Off Code Is Live — Memorial Day Only

Preview Text

Our biggest sale since Valentine's Day. Ends Monday night.

From: Sensual Extensions <hello@mysensualextensions.com>

Memorial Day Sale: 20% Off Everything

Hey there,

Memorial Day weekend is here — and so is our biggest sale of the spring.

20% off everything. Every extension. Every sleeve. Every accessory. No minimum order, no exclusions.

Use code MEMORIAL20 at checkout.

Whether you've been thinking about trying your first extension or restocking something you already love — this is the weekend to do it.

Here's what our customers are saying:

"Honestly life-changing. Wish I'd tried this years ago." — Verified Buyer

Sale runs through Monday, May 26 at midnight EST.

Shop the Sale →

Free discreet shipping on orders $75+. Ships in plain packaging. Always.

Email Option B: Urgency / FOMO

Angle: Scarcity + social proof · Send: May 19 (Mon), 10 AM

Subject Line A

This Won't Last — 20% Off Ends Monday

Subject Line B (A/B test)

Last chance until Black Friday

Preview Text

We won't run this deal again until November. Just saying.

From: Sensual Extensions <hello@mysensualextensions.com>

This Won't Last — 20% Off Ends Monday

Real talk:

Our Valentine's Day sale sold out 3 of our top products in 48 hours. This Memorial Day sale is the same deal — 20% off sitewide — and we're expecting the same rush.

If you've been on the fence, this is your sign.

Code: MEMORIAL20

What's selling fast:

The Classic Extension (our #1 bestseller)
The Comfort Sleeve (rated 4.9 stars)
Premium Accessories Bundle

This deal ends Monday at midnight. We won't run it again until Black Friday.

Grab 20% Off Now →

Discreet packaging on every order. No logos, no product names on the box.

Follow-Up Email: Non-Openers

Send 2 days after main email to non-openers · May 21 (Wed), 8 PM

Subject Line

Still time — 20% off ends Monday

Preview Text

Code MEMORIAL20 is still active. Don't miss it.

From: Sensual Extensions <hello@mysensualextensions.com>

Still time — 20% off ends Monday

Quick reminder — the Memorial Day sale is still going.

20% off everything with code MEMORIAL20.

Ends Monday night. No extensions (pun intended).

Shop Now →

Last-Chance Email: Final Day

Send Memorial Day morning · May 26 (Mon), 9 AM

Subject Line

Last call — sale ends tonight at midnight

From: Sensual Extensions <hello@mysensualextensions.com>

Last call — sale ends tonight at midnight

Today's the day.

20% off everything ends at midnight EST tonight.

Code: MEMORIAL20

Next sale won't be until Black Friday. Your move.

Shop Before Midnight →

SMS 1: Sale Launch

Send: May 19 (Mon), 11 AM · After email goes out

Memorial Day Sale is LIVE 🇺🇸 20% off everything at Sensual Extensions. Code: MEMORIAL20. Ends Monday. Shop now: [link]

147 characters

SMS 2: Mid-Sale Reminder

Send: May 23 (Fri), 6 PM

Weekend plans? Add "finally order that extension" to the list. 20% off sitewide with MEMORIAL20. Ships discreet. [link]

123 characters

SMS 3: Last Chance

Send: May 26 (Mon), 12 PM

Last call — 20% off ends tonight at midnight. Code: MEMORIAL20. Next sale isn't until Black Friday. Don't wait: [link]

121 characters

SMS 4: Flash Urgency (Optional)

Send: May 26 (Mon), 8 PM · Final push

4 hours left. MEMORIAL20 = 20% off everything. After tonight, it's full price until November. [link]

101 characters

Implementation Timeline

Complete Memorial Day promotional calendar

May 1: Activate spring sale (SPRING20) and update website banners. Spring sale banners already delivered at sensual-sale-banners.melleka.app (Task 155).

May 14-16: Create MEMORIAL20 coupon code in WooCommerce (20% off, sitewide, valid May 19-26). Upload Memorial Day banners to website. Set up Meta ad creatives in Ads Manager (use Traffic | General campaign or create new ad set).

May 19 (Mon): Launch Memorial Day Meta ads. Send Email Option A or B at 10 AM. Send SMS 1 at 11 AM. Swap website banners from Spring → Memorial Day.

May 21 (Wed): Send follow-up email to non-openers at 8 PM.

May 23 (Fri): Send SMS 2 (mid-sale reminder) at 6 PM.

May 26 (Mon): Send last-chance email at 9 AM. Send SMS 3 at 12 PM. Optional: send SMS 4 (flash urgency) at 8 PM. Deactivate coupon code at midnight EST.

May 27 (Tue): Pause Memorial Day Meta ads. Remove sale banners from website. Return to standard pricing.

Meta Ads Setup

Campaign configuration recommendations

Option A — New Ad Set in Existing Campaign: Add a new ad set to "Traffic | General - Dynamic Creative" with Memorial Day assets. Set $10-15/day budget. Run May 19-26.

Option B — Reactivate V-Day Campaign: "Traffic | V-Day Promo" is currently paused. Duplicate it, swap creative and copy for Memorial Day, and relaunch. The targeting from V-Day should transfer well.

Targeting: Men 25-55, interests: men's health, grooming, wellness, supplements. Retarget website visitors (30-day) and past purchasers. Exclude recent buyers (14-day).

A/B Test: Run Ad 1 (product hero) vs Ad 2 (lifestyle) in feed. Run Ad 3 in Stories only. Compare CTR and purchase rate after 3 days.

Email Send Strategy

4-email sequence across the sale window

Main Email (May 19, 10 AM): Send Option A or B to full list. A/B test subject lines with 20% of list, send winner to remaining 80% after 2 hours.

Non-Opener Follow-Up (May 21, 8 PM): Send ONLY to those who didn't open the May 19 email. Evening send time catches a different window.

Last-Chance (May 26, 9 AM): Send to full list. Clear urgency — "ends tonight." Exclude anyone who already purchased during the sale.

Sensual Extensions20% Off Campaign Suite

Ad 1: "This Weekend Only" — Urgency / Product Hero

Ad 2: "Summer Confidence" — Lifestyle / Emotional

Ad 3: "Limited Window" — Urgency / Stories

Email Option A: Value-Forward

Email Option B: Urgency / FOMO

Follow-Up Email: Non-Openers

Last-Chance Email: Final Day

SMS 1: Sale Launch

SMS 2: Mid-Sale Reminder

SMS 3: Last Chance

SMS 4: Flash Urgency (Optional)

Implementation Timeline

Meta Ads Setup

Email Send Strategy

Sensual Extensions
20% Off Campaign Suite